Humankind by Brad Aronson6/9/2023 ![]() Given both of those factors, I thought the timing was right to layer in additional promotion and have a shot at making the NYT list. In other words, if you sell 10,000 ebooks in one week but it’s only on Amazon, you’re not likely to land on any of those lists.īrad Aronson: HumanKind sells a significant number of copies over the holidays, and I was fortunate to get a holiday BookBub deal. ![]() Some of these lists, like the New York Times one, also require strong sales across several formats (ebook, paperback, hardback, audiobook) and retailers. Since they rank books based on weekly sales, you need to sell several thousand copies in just one week to even have a stab at any of these. Landing on any of the lists is no small feat. Many authors dream of their book becoming a national bestseller… but what does that mean exactly? In the US, several publications curate a “bestseller list.” The three most respected ones are: The objective: landing on a major national bestseller list ![]() ![]() ![]() In this story, Ricardo recounts their quest to reach that list. When his book HumanKind was chosen for a coveted BookBub Featured Deal in November 2022, Brad Aronson teamed up with Reedsy marketer Ricardo Fayet with one goal: leveraging the Deal to land on a national bestseller list. ![]()
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