Phil knight memoir6/10/2023 ![]() ![]() ![]() Knight wrote his Stanford business-school term paper on the subject, then a few years later got involved personally by visiting Japan and arranging to import new-design running shoes himself. The Japanese, on the other hand, were experimenting with new, trimmed-down styles fashioned in lightweight, hardy nylon. ![]() Together they determined that American shoes were inferior in style and quality, too heavy, and too easily damaged. For assistance, he consulted his coach, the University of Oregon's famed Bill Bowerman, who himself would become a senior member of the Nike team. That interest in sports-and especially track-gave Knight the impetus to study the way track shoes were being made and marketed in the late 1950s. ![]()
0 Comments
Leave a Reply. |